✓ Accepted Answer
Digital marketing encompasses all online channels used to reach potential customers: search engine optimisation (SEO), pay-per-click advertising (PPC), social media, email marketing, content marketing, and affiliate marketing.
For small businesses starting out, focus on one or two channels before expanding. Where you focus depends on where your customers are. B2B businesses often find LinkedIn and email most effective. B2C consumer products do well on Instagram and TikTok. Local service businesses benefit most from Google My Business and local SEO.
SEO is valuable because traffic from Google search is free and highly targeted — people are actively searching for what you offer. But it takes 3-6 months to see results. Paid ads (Google Ads, Meta Ads) provide immediate traffic but cost money per click.
Email marketing consistently delivers the highest ROI of any channel. Start building an email list from day one. Even 100 engaged subscribers can sustain a small business.
Measure everything. Google Analytics is free and shows you where visitors come from and what they do on your site.
by charlesroberts97585
· 29 upvotes