How much should i spend on advertising

✓ Accepted Answer

Dropshipping works by selling products online without holding any inventory. When a customer orders from your store, you purchase the item from a supplier who ships it directly to the customer. You keep the margin between what the customer paid and what the supplier charged. The appeal: no upfront inventory investment, no storage space, can be started with minimal capital. The reality: margins are thin (often 15-30%), customer service is difficult when the supplier ships late or sends wrong items, and competition is fierce on popular products. For it to work today, you need either unique product sourcing (working directly with manufacturers rather than generic AliExpress suppliers), or strong branding and marketing that creates a reason to buy from you over competitors. Generic stores selling the same products as everyone else rarely succeed. Shopify is the most common platform. Start by choosing a niche narrow enough to build expertise in but large enough to have customers. Validate demand with a small advertising spend before investing heavily in building the store.

by manishsaxena20013

A business plan doesn't need to be 50 pages. For most small businesses, a lean one-page plan is more useful than a detailed document nobody reads. Core elements: Problem (what pain does your business solve?), Solution (how do you solve it?), Target market (who specifically has this problem?), Revenue model (how do you make money?), Key metrics (how will you measure success?), and Initial funding requirements if seeking investment. For a bank loan or investor presentation, you'll need more detail: market size and competitive analysis, financial projections for 3 years, cash flow forecast for year 1, and a clear explanation of how the money will be used and how you'll repay it. The most important part of the plan to get right is the revenue model. Be specific: how much will you charge, who will pay it, how many customers do you need to break even, and how will you acquire those customers? Optimistic projections with no customer acquisition strategy are why most plans fail.

by birukbekele33024

Writing a pitch deck for investors requires understanding what investors actually care about: can this business return 10x their investment within 5-7 years? A standard pitch deck is 10-12 slides: Problem, Solution, Market size, Product/demo, Business model, Traction, Competition, Team, Financials, and The ask. The team slide is often the most scrutinised, especially for early-stage startups. Investors frequently say they'd rather back an A team with a B idea than a B team with an A idea. Highlight relevant experience, domain expertise, and any previous exits. Traction is the most persuasive element: revenue, active users, growth rate, partnerships, letters of intent. Even early traction demonstrates you can execute, not just pitch. Be specific about the ask: exactly how much are you raising, at what valuation (pre-money), how will the money be used, and what milestones will it achieve? "We need £500k to build the product, hire two engineers, and acquire our first 100 paying customers" is far more compelling than vague statements.

by jokenwoke